Same trial, two products
If you are looking at GoHighLevel for final expense telesales, the useful alternative is a CRM whose dialer, follow-up, and commission record are the same product. GoHighLevel is best known for generic marketing-agency CRM with no insurance data model. Its published price, checked September 22, 2026: Starter $97/month, Unlimited $297/month, Agency Pro $497/month (published plans); usage for phone, SMS, email and AI billed separately. policydaddy Pro is $99 per month for the owner seat and $49 per month per additional seat, with calling and messaging billed separately.
Published by policydaddy. GoHighLevel information checked September 22, 2026. Offers may change. Not affiliated with or endorsed by GoHighLevel.
Public emphasis: generic marketing-agency CRM with no insurance data model. Published price: Starter $97/month, Unlimited $297/month, Agency Pro $497/month (published plans); usage for phone, SMS, email and AI billed separately.
Source: GoHighLevel's official page.
Browser dialer, follow-up, quoting, and commissions on one contact. Pro is $99/month for the owner and $49/month per additional seat. Usage is separate. The 14-day trial starts at checkout, not when you create a free account.
Details: pricing.
The side-by-side table, including trial terms and what still needs a demo, is on the comparison page. This page does not score either product.
policydaddy is the alternative to weigh when the work is the next call, the callback, and the policy record in one CRM. Read the sourced comparison before you treat any other feature as included or missing.
As of September 22, 2026: Starter $97/month, Unlimited $297/month, Agency Pro $497/month (published plans); usage for phone, SMS, email and AI billed separately. Confirm the current offer on their site. policydaddy publishes $99 per month for the owner and $49 per month per additional seat, plus usage.
Bring the same sample of leads and policies to both trials. Log one call, schedule one callback, and price the same headcount, numbers, and minutes. A headline monthly price is not the agency cost.
Start with a few leads and see how the calls, callbacks and policy records fit your agency.