A practical agency comparison
Both focus on final expense agents. Start your comparison with how you work a lead, what happens after a policy is written, and how much setup help your team wants.
Published by policydaddy. Competitor information checked September 19, 2026 against the provider's public website. Offers may change.
Final Expense CRM identifies itself with the DIG Agency and David Duford. Its public offer emphasizes follow-up automation and onboarding support. policydaddy brings the calling workflow, policy record and commission tools into the same CRM.
| Consideration | policydaddy | Final Expense CRM (DIG) |
|---|---|---|
| Published subscription | $99/month for one owner; $49/month per additional seat. | $199/month advertised on its public website. |
| Trial | 14 days on the first Pro subscription, beginning at checkout. Card required. | 14-day trial advertised. |
| Usage costs | Calling and messaging usage is separate from the subscription. | Carrier, SMS and calling fees are additional. |
| Working with leads | Power dialer, callbacks, tasks, cadences and a client activity record. | Advertises automated follow-up and Grace AI for lead conversations and appointment setting. |
| Getting started | Create an account, set up your agency, bring leads by CSV and review the product walkthrough. | Advertises included one-to-one onboarding, daily Zoom sessions and 24/7 chat support. |
| Policy and commission work | Policy milestones, commission forecasts, advances, chargebacks and statement-import review. | Ask for a demonstration using your carrier statement and policy workflow. |
| Team cost | One owner plus three additional seats is $246/month before usage. | Confirm the seat allowance and agency pricing with the provider. |
Source: Final Expense CRM's official product and pricing page. policydaddy details: product overview and pricing. A feature that needs confirmation is not a claim that the competitor lacks it.
Test the path from the working queue to the client record, then through quoting, policy milestones and commissions. The goal is to keep the conversation and the book connected as the case moves forward.
policydaddy publishes one owner price and one additional-seat price. Model the team you have today and the next few hires, then add realistic calling and messaging usage to the subscription.
If hands-on setup is a deciding factor, compare the onboarding experience directly. Ask each provider to show who helps you, what is included and how the initial import is handled.
Start with a sample of leads and policies. Review imported fields, work a few callbacks and check that you can find the records again. If the workflow fits, plan the rest of the import and phone setup before moving the whole team.
In policydaddy, creating a free account does not start the Pro trial clock. The trial begins at your agency's first Pro checkout. Calling and messaging usage is billed separately; cancel before the trial ends to avoid the subscription charge.
Start solo or add your team. Pro is $99/month plus $49 per additional seat, with usage billed separately.